David Jones launches Spring Summer 2013 with high impact and shine as new Fashion Ambassador Jessica Gomes makes her first official appearance on the runway to open the show.
With a set of rich white walls, poolside bars, bougainvillea and high shine surfaces David Jones’s iconic On Seven space sees guests taken on a jetset adventure. Think Slim Aarons, Cap D’Antibes and the Italian riveria where high fashion meets the clearest of blue skies followed by hot, steamy and decadent Summer nights.
This season’s launch will shine with 35 capsule collections from Australia’s leading designers including: Alex Perry, Akira, Alice McCall, Alannah Hill, Bassike, Bianca Spender, Bec & Bridge, CAMILLA, Camilla and Marc, Calibre, Carla Zampatti, Carl Kapp, Collette Dinnigan, Dion Lee, Easton Pearson, Ellery, Gary Bigeni, Ginger & Smart, Isola by Megan Gale, Jac+ Jack, Jack London, Jets, Josh Goot, Lover, MJ Bale, Rachel Gilbert, Romance was Born, Scanlan & Theodore, Simona, Tigerlily, Trelise Cooper (NZ), We Are Handsome, Willow, Zanerobe and Zimmermann Swim.
CAMILLA claims the coveted closing position with a stunning presentation of her ‘Pachamama’ collection for Spring Summer. The David Jones Fashion Launch finale is the perfect platform for the internationally acclaimed Camilla Franks to showcase her vibrant, playful and luxurious collection
Fashion Ambassador Jessica Gomes and Ambassador Montana Cox will lead a group of Australia’s most renowned models and new faces including supermodel direct from New York Alexandra Agoston, Samantha Harris, Maddison Brown (direct from Paris), Olivia Thornton as well Zac and Jordan Stenmark fresh from working with Calvin Klein as well as David Jones campaign face Jack Vanderhart and new comer Mackenzie Upton Baker, in his first show for David Jones.
The Guest List:
David Jones CEO and Managing Director Paul Zahra, Chairman Peter Mason AM, Group Executive Merchandise Donna Player, David Jones Ambassadors, Megan Gale, Gai Waterhouse and Emma Freedman, Great Gatsby star Elizabeth Debicki, Miranda Otto, Emma Lung, Gracie Otto, Kiyomi Vella, Ita Buttrose, Geoff and Sara Huegill as well as David Jones’ renowned designers including Collette Dinnigan, Dion Lee, Josh Goot, Alex Perry, Camilla Freeman Topper, Marc Freeman, Kym Ellery
With over 220 looks hitting the runway, this season’s key trends come to life at the hands of style supremo Kelvin Harries. A major change sees the deviation from a designer opening the show, replaced by the white-on-white trend as 14 looks in white from a selection of designers create maximum impact. Monochromatic black and white will also feature strongly alongside the elegrance of Parisian Chic, modern sport luxe silhouettes and relaxed nautical stylings.
The atmosphere will be frivolous and carefree with 300 guests set to experience the ultimate pool gathering, indulging in summer favourites and poolside snacks including Moreton Bay bug with; chicken fajita, beef slider with iceberg lettuce; pale ale battered trevella with hand cut chips; Alaskan king crab panini; and eastern rock lobster with blood orange.
Fun gelato stations offering sorbet with promises to keep guests refreshed, along with Italian inspired cocktails featuring Campari, Grey Goose vodka, Aperol and modern twists including watermelon and rosemary, to be served alongside Charles Heidsiek Champagne.
Bringing Ella Fitzgerald to life in a sultry hot summer sound, the show will reflect a balmy summersounds..
Carrying on from last season, David Jones’ music director Johnny Seymour will continue to focus on Australian Artists creations.
Guests will be treated to a special live performance by the Voice finalist Emma Pask, who features in the department store’s new television commercial, singing a sultry rendition of ‘Too Darn Hot’. The David Jones Spring Summer 2013 Fashion Launch soundtrack will be available on iTunes, Spotify and RDIO.