Ellie Goulding wearing the Bobbi Bra from Well Kept’s AW13 collection yesterday at the iTunes Festival in London. The popstar is a big fan of the collection as she was also spotted rocking the Bobbi Bra after her performance at Lollapalooza earlier this summer. Details for the bra can be found below:
BRAND : WELL KEPT
STYLE: BOBBI BRA
DETAILS: Perforated leather sports bra offers the perfect support to sculpt and enhance a woman’s body. Available in Black
About Well Kept:
Brianna De Rose, founder and creative director of Well Kept, has been keenly aware of what she felt was a missing piece in the market: intimate apparel that is chic, yet functional. She saw the glaring lack of intimate pieces that can be worn both to the gym, a night out, and everywhere in between. High-fashion photo shoots and a public relations background helped shape her ideas and creativity—but, from clear originality, her line Well Kept was born.
Well Kept highlights a woman’s curvature, resulting from De Rose’s close study of the female form and movement, along with her own vibrant athleticism. The way a piece fits and follows the body in motion is vital in bringing out a woman’s natural sensuality. The brand’s focus is to help women look gorgeous and feel comfortable in their own skin, as well as create intimate pieces that are meant to be seen on their own or layered. Well Kept harnesses the power of how a woman feels when she has achieved that “ease,” and allows her to radiate confidence through what she wears.
Being produced entirely in New York City allows Brianna close proximity to production, ensuring that each piece is made exactly as she envisioned, all the while supporting the Garment District. Her hand chosen, luxurious stretch woven knits and leathers create a fit and feel as beautiful as they look.
Following Well Kept’s quick success, a feature on ELLE.com led to iconic Latina singer, Shakira to wear the brand’s “Allie Racer Back Tank,” on the front cover of Self Magazine September issue. Well Kept has developed an enumerating fan base including, but not limited to: Taryn Manning, Kelly Rowland, Anna Sophia Robb, Hannah Bronfman, DJ Cory Kennedy, and DJ Alex Merrell.
Always with a smile, De Rose exclaims, “I think it is amazing being able to see Well Kept place a resonance within pop culture. Well Kept is always ready to meet our consumer’s needs—we change as she changes of course! We are so excited, and ready to embrace this large demographic.” This in turn, emphasizes Well Kept’s credibility of being a comfortable, sexy brand that will constantly evolve with its customers.