MARIO BATALI, PAT LAFREIDA, CULINARY GIANTS AND FOOD TRUCKS NATIONWIDE LAUNCH EAT (RED) DRINK (RED) SAVE LIVES TO HELP #86AIDS
|NY, NY – To mark the month during which AIDS was discovered in 1981, Mario Batali, Pat LaFrieda and (RED) CEO, Deborah Dugan – together with many of the world’s biggest names in food – tonight gathered at Eataly Birreria to launch EAT (RED) DRINK (RED) SAVE LIVES. |
Attended by leading food figures including Mario Batali, Pat LaFrieda, Marcus Samuelsson, April Bloomfield, National Found Truck Association President, Matthew Gellar, Anne Burrell, Daniel Boulud, David Burke, Wylie Dufresne, alongside names from the world of entertainment including Neil Patrick Harris, Ian Somerhalder, Lena Hall, Jessica Seinfeld and Julianna Margulies, among others, the event marked the start of (RED)’s food and drink campaign which turns up the heat on the AIDS fight while raising money for the Global Fund.
Explains Mario Batali, “June is a timely reminder of one of the most destructive pandemics of our time – AIDS – and the importance of coordinating our actions to fight it. Anyone who has ever worked in a kitchen knows that the sum of our efforts always far exceeds what we can do individually. So I’ve reached out to all my friends in the culinary world… from New York to China and from Italy to Dubai … with the ask that we turn menus (RED) and encourage our patrons to EAT (RED) DRINK (RED) and SAVES LIVES. Let’s #86 AIDS!”
From June 1st through June 10th, more than 500 hundred restaurants, food trucks and bars in more than 120 cities worldwide are offering (RED) menu items – from dishes to special cocktails, with every participant making a donation to the Global Fund. Together, the collective efforts of the culinary world will help provide access to life-saving medication which can prevent pregnant women living with HIV from passing the virus to their babies.
To date, (RED) has generated more than $250 million for the Global Fund to fight AIDS, to support HIV/AIDS in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 40 million people with prevention, life-saving medical treatment, counseling, HIV testing and care services.
“(RED) gives people innovative and easy ways to help fight AIDS, and where and what we eat is at the heart of our cultural zeitgeist. Food is what people are passionate about right now, which is why the culinary world is a perfect partner for (RED). With EAT (RED) DRINK (RED) SAVE LIVES, we’re giving food and drink lovers all over the world a way to support the goal of an AIDS Free Generation,” says Deborah Dugan, CEO, (RED).