Mercedes-Benz drives London Fashion Week for 10th Season
Mercedes-Benz celebrates its 10th season as the official car partner of London Fashion Week by presenting up and coming Chinese designer, Simon Gao, showing in London for the first time today.
Simon Gao was the star of Mercedes-Benz China Fashion Week in 2013 and was the recipient of the 2013 Mercedes-Benz China Young Fashion Award. With support from Mercedes-Benz China, Simon is presenting his new ‘Contrasting Wisdom’ collection for Autumn/Winter 2014, on the London Fashion Week schedule.
Rob Halloway, Communications and Events Director, Mercedes-Benz UK, said: “As well as having a long and distinguished history Mercedes-Benz, like London Fashion Week, is looking forward to a bright future. Events like London Fashion Week allow us to present our brand in an exciting way to new audiences.”
During London Fashion Week a fleet of environmentally friendly Mercedes-Benz cars will seamlessly move international and UK media, fashion VIPs, models and designers around the capital. The fleet includes the Mercedes-Benz GLA, the brand’s new stylish and compact SUV.
The relationship between Mercedes-Benz and London Fashion Week started in 2009 and Mercedes-Benz supports fashion in 22 countries around the globe. The partnership in the UK includes London Fashion Week and London Collections: Men and cements the brand’s reputation for style and design.