Mercedes-Benz Fashion Week Berlin Spring/Summer 2014 – Laurél

Berlin, July 4th 2013. From Goa to Singapore, from Shanghai to Bali: exotic lifestyles meet cutting-edge urban looks. Asian esthetics were the inspiration for Laurèl’s new Summer 2014 Collection, presented at the Mercedes-Benz Fashion Week Berlin today at 1 pm in the Runway marquee, Brandenburg Gate. This collection has an especially personal note; Asia, and Bali in particular, is the favorite retreat of Laurèl’s Head of Design Elisabeth Schwaiger, and a vibrant source for her creative inspiration. Her husband, Munich artist and painter Jo Netzko, also finds a rich wellspring of new ideas in the region. Laurèl prints his colorful works on fabric, transforming the original oil paintings into wearable art pieces. Fashion loves art – art loves fashion.

Miami, FL  South Beach will once again come alive this July, as the swimwear industry’s most highly anticipated event returns for the ninth year. Mercedes-Benz Fashion Week Swim will heat up the sands of The Raleigh Hotel with five days of designer runway shows, presentations and parties on July 18-22, 2013. IMG Fashion announced today the preliminary list of designers who will be presenting their latest Collections.

This week there will be a special Kick-Off Event celebrating 25 years of ROXY with ROXY Pop Surf. The Raleigh pool deck will transform into a surf oasis, as the iconic brand celebrates 25 years as an industry leader. Mercedes-Benz Fashion Week Swim will also present the following designers:  AGUA BENDITA, POKO PANO, DOLORES CORTÉS, WILDFOX SWIM, BEACH BUNNY, NICOLITA, AQUA DI LARA, MARA HOFFMAN SWIM, VIX SWIMWEAR, CM CIA.MAR?TIMA, BCBGMAXAZRIAGROUP, GOTTEX, OAKLEY, L*SPACE BY MONICA WISE, A.Z ARAUJO, LULI FAMA, CAFFÉ SWIMWEAR, MAAJI SWIMWEAR, SAUVAGE, ZINGARA SWIMWEAR, 6 SHORE ROAD, A.CHÉ SWIM, AGUACLARA, AQUARELLA SWIMWEAR, CAITLIN KELLY SWIMWEAR and MINIMALE ANIMALE.

Title sponsor Mercedes-Benz is joined by DHL, American Express®, TRESemmé, Smashbox Cosmetics, Ipanema, The Raleigh, Ocean Drive Magazine and Getty Images.

Mercedes- Benz Fashion Week is an IMG event.

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