The grand fashion event, organised by IFEMA, will be held from 13th to 17th September at Feria de Madrid
On this occasion the Fashion Show will open its doors to Latin America. Peru will attend the Week as Guest Country, presenting a joint fashion show at which three designers will showcase their creative talent. Furthermore, the Mexican designer, Lorena Saravia, will take part at the SAMSUNG EGO Platform, as part of the Mercedes-Benz Fashion Talent initiative.
• On this occasion, some 44 designers will present their collections on the catwalk, to which we must add 20 emergent designers who will showcase their ideas at the SAMSUNG EGO Showroom within the framework of CIBELESPACIO, featuring direct sale to members of the public.
• The young designer, Juan Vidal, will join the Madrid catwalk, having taken part at EGO in September 2008, effectively confirming the key support that EGO provides for rising stars of the fashion firmament.
• The second staging of the Mercedes Benz Fashion Talent Award will choose the best designer from the pool of young participants at SAMSUNG EGO. This Award, which was set up in February of this year, seeks to provide an international boost for the bright young talents that take part at the different Fashion Weeks sponsored by Mercedes-Benz.
• The sponsoring brands have increased their support for Madrid’s Fashion Week, intensifying their involvement and their commitment to the event. Mercedes-Benz, L’Oréal and INDITEX are the main sponsors, whilst Mahou Cinco Estrellas and Movistar are event sponsors. Furthermore, Madrid catwalk enjoys the support of G’Vine, eBay, Rowenta, Audemars Piguet, 1724 Tonic Water and Gioseppo.