New York, New York – Wednesday, November 13th, 2013: Model and fitness advocate, Adrianne Ho launches “Sweat The Style” today, November 13th, 2013. Sweat The Style an active lifestyleculture and brand devoted to fashionable fitness, natural beauty, positive health, and real food. Ho opens up her world and breaks down the healthy, adventurous, and fashionably fit lifestyle that she embraces.
Ho has spent years traveling the globe as a renowned model and personality. The site was conceived through her recognition of the many challenges in staying fit, healthy, and stylish in our ever-changing, fast-paced modern environment. Sweat The Style focuses on different aspects of her life including food, fitness, beauty, as health as well as highlighting brands, products, and insider knowledge that she has gained throughout her career.
“Sweat The Style will be a destination where women can go to get positive and empowering inspiration in every facet of their lives, from style, to music mixes, to workouts, to fashion, to beauty, it’s all encompassing.” states founder Adrianne Ho.
The brand serves as a platform for the fashionable yet health-conscious women featuring fun facts or “#HoKnows”, playlists, fitness routines, healthy recipes, beauty tips and more. In the coming months Sweat The Style will offer collaborative and independent products on sale such as fashionable athletic clothing, and organic products for the body and home that support a healthy lifestyle. Following this expansion, Sweat The Style plans to feature inspiring and healthy girls highlighting their fashion style, essentials, healthy recipes and more in order to interact further with the Sweat The Style community. With a dedication focused on the progression and innovation of product and process, Sweat The Style remains deeply rooted in the core values of organic and pure living.