Welcome to Paradise! Beyond SoCal’s balmy weather and blonde bombshells, a Mexican influence and South Western heritage runs from the mountains to the beaches, oozing with culture and lending inspiration to ONEBYONETEASPOON’S 13/14 Collection.
Aztec inspired embroidery, printed playsuits and strong reds pay tribute to border towns bearing a heavy Mexican vibe. SoCal’s Wild West roots are also referenced in the form of fringed detailing, classic denim washes and cowgirl-appropriate Gingham printed shirts. From chambrays that touch on LA’s love of denim, to tie-dyes bearing a beach-ready appeal, and lurex jumpsuits fit for Hollywood rocker royalty, the collection also boasts a distinctly Los Angeles appeal.
ONEBYONETEASPOON’s denim collection delivers with a range of shapes and washes this season. Awesome Baggies are given a 1980’s Venice Beach makeover in acid washes with concho stud detailing, while embroidery and fringing give the drop crotch Runaways a brand new look. Jackets and vests can be buttoned-up the western way, or loose and left open like a true rockstar.
A rare peek into the complex persona of Southern California, the 2013/ 2014 ONEBYONETEASPOON’s collection embodies signature Rock n’ Roll influence, with a laid-back glamour that is worthy of any Hollywood starlet, past and present.
Fantastically rebellious, sex-infused old school rock and roll glamour; ONEBYONETEASPOON is just that. It all began back in 2000 when, at 21 years old, Australian designer Jamie Blakey jumped in the deep end with not much more than a few dollars in the bank and a dogged ambition to start her own business. There had long been a gap in the market for a label like Jamie’s – it was a unique kind of cool, non-conformist yet still commercially viable. Fast forward 12 years and ONEBYONETEASPOON is now a global success story. It continues to thrive across its four categories – Fashion, Denim, Basics, and Swim. It is the brand’s constant evolution and inimitable approach that earmarks it as a best seller in key stockists in over 35 countries worldwide.