RECAP | Hardware LDN FW14 Presentation
HARDWARE LDN FW 2014 PRESENTATION- THE BOX, NEW YORK
On Friday February 7th, 2014, all the cool kids in town ventured to the Lower East Side for the Fall/Winter 2014 Presentation of Hardware LDN. Held at downtown’s most infamous nightclub, The Box, the invite only event gathered editors and tastemakers to an intimate viewing of the collection, appropriately titled, “Peace Money.” The two-hour presentation featured eight distinct looks complete with rainbow hair from Suite Caroline and smokey eyes by Ardency Inn. Cocktails and beverages were provided by Svedka and 2B Drinks; old school hip-hop compliments of PJ Monte.
About Hardware LDN:
Hardware LDN is a London based street wear brand established in 2012 by born and bred London girl Jessica Horwell. Growing up and experimenting with her own style, Jessica drew inspiration from all of the, anything but murky, depths of the city’s diverse subcultures – everything from the punks, to the rockers, to the skaters, to the metal heads, to the urbanites. Eventually, after years of merging together her favourite aspects, Jessica conceived Hardware LDN with the intention to create a brand that embodies her vision of London street fashion in its eclectic entirety.
Hardware LDN has become rapidly popular for their edgy, bold and provocative designs, which give their wearer an attitude that is synonymous with the streets of London. With some of the World’s dopest celebrities emerging as fans the brand is growing from strength to strength.
Embodying the idea that London street culture is less about fashion however and more about aspects of the lifestyle Hardware LDN have also been hosting various music based events over the past year and have huge plans for more of these in the near future. In keeping with true Hardware LDN style, they have plucked artists from many different music scenes to headline these upcoming events.
Hardware LDN is more than just a fashion label – it is a lifestyle brand, uniting the young, free and outspoken minds of London’s street culture. Get involved!
About The Box:
THE BOX is a premier global destination for late-night entertainment with locations in New York City and London. THE BOX is renowned for award-winning design, exclusive clientele, extraordinary service and innovative live theatrical productions. Since opening, THE BOX and THE BOX SOHO have presented thousands of variety shows featuring top local talent and international celebrity guest stars.