with Georgia May Jagger at Berlin Fashion Week

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Berlin, 11.7.2014. Yesterday evening, international fashion brand RESERVED celebrated its launch in Germany at Mercedes-Benz Fashion Week Berlin. The new face of Fall/Winter campaign 2014,Georgia May Jagger, as the guest of honor, opened the night’s  brilliant fashion show and enjoyed the “Let’s Fashion!” party at Alte Muenze Berlin with more than 1.200 guests.


The soon-available Fall/Winter 2014 collection was presented to  the most important representatives of the German fashion press as well as Berlin’s social crowd and many well-known celebrities. Among the renowned guests were Daniel Bruehl, Jasmin Gerat, Elyas M’Barek, Franziska Knuppe, Eva Padberg, Anna-Maria Muehe, Mina Tander, Anna Julia Kapfelsperger and Anastasia Zampounidis.

The lively atmosphere was heated up by music sets of Berlin’s most influential Djs as Beck To Beck, Terranova, Oskar Melzer, Adam Port & Rampa und Niki Pauls. The party night was completed with a spectacular live performance of the Danish indie pop band Oh Land.

The fashion party marks the sales start of high street label RESERVED in Germany. As of now the much-loved trend clothing of the brand is available in Germany via www.reserved.comFirst RESERVED stores will open this fall in Recklinghausen, Stuttgart, Bremen and Hannover. Many more shop openings are planned in the next two years.

RESERVED’s Autumn / Winter 2014 campaign features London it girl Georgia May Jagger and sets a new guideline into the spotlight – Let’s Fashion! It encourages to play with styles, mixing trends and forms. Let’s Fashion is a conceptual approach to fashion and everyday outfits.



As being the flagship brand of the LPP company, RESERVED runs more than 500 stores in East- and Central Europe and is considered as one of the leading fashion retailers.

In July the brand goes live with its completely new-designed online shop for German customers. First stores will open up in Autumn in Recklinghausen, Stuttgart, Bremen and Hannover. Additional stores are planned both in every big city of Germany and in the European metropolises as London and Paris.

LPP S.A. is a global company with more than 1.600 stores of all five aspiring fashion brands RESERVED, Cropp, Mohito, House and Sinsay. In 2013 over 70 million pieces of clothing have been sold and the sales revenue peaked at over one billion. With RESERVED the company enters the western European market for the first time. The ambitious expansion of the brand plans to open up to 20 new stores in Germany within the next two years and also the extension to Croatia and Qatar in 2014.


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