RVCA Womens Spring Swim Campaign Film Featuring April Love

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RVCA debuts the Spring 2014 Swimwear campaign images and film featuring model April Love. Spring 2014 marks the second season of swimwear from RVCA and shows a small, but strong, collection full of inventive details, skimpy bottoms and great prints. Inspired by the intricate tapestry motifs and colors of ethnic groups, prints that are distressed with multiple washes create sun–faded tones in a series of swimwear basics, manifesting a casual, effortless style. The collection serves to embody a rustic combination of 1970’s culture and bohemian freedom with detailed crochet trimmings that evoke a touch of femininity while fringe and structural details take these silhouettes from hard to soft, giving a simple edge to complete the un–done look. Pops of vivid stand out against a natural, muted animal print. Overall, the second season of swimwear from RVCA represents the brands core, a balance of opposites.

RCVA

TOP: LALENA

LALENA TRIANGLE BIKINI TOP features binding under bust. Adjustable spaghetti straps form V–shape at back. Hook and loop closure and removable soft cups. VA embroidery above wearer’s left bust. Retailing at $40.00 starting in late November.

 

ONE PIECE: DOOMA

DOOMA: this one piece features a soft V–neckline with halter neck tie and lace up detail at center back and sides. VA embroidery at lower left hip. Will be available in solid black and the Coconut Shell Print retailing at $68.00 starting in November 2013.

BOTTOM: KHAT

The KHAT BOTTOM features a fixed waist bottom and Macrame detailed strap at side. VA embroidery at wearer’s front left side. Retailing at $38.00 in late November in solids and printed color ways.
BOTTOM: MALUKU

IOCHROMA Top- Seagreen Print

KHAT Bottom- Seagreen Print

The IOCHROMA: triangle bikini top which features Macrame twisted detail at back that attaches with multi–spaghetti straps. Hook and loop closure at the back. Soft removable cups at inside. VA embroidery above wearer’s left bust. Will retail at $42.00 in multiple Orange, Black, and Seagreen Print color ways starting late November.The KHAT BOTTOM features a fixed waist bottom and Macrame detailed strap at side. VA embroidery at wearer’s front left side. Retailing at $38.00 in late November in solids and printed color ways.

IOCHROMA Top- Black

KHAT Bottom- Black

The IOCHROMA: triangle bikini top which features Macrame twisted detail at back that attaches with multi–spaghetti straps. Hook and loop closure at the back. Soft removable cups at inside. VA embroidery above wearer’s left bust. Will retail at $42.00 in multiple Orange, Black, and Seagreen Print color ways starting late November.KHAT BOTTOM features a fixed waist bottom and Macrame detailed strap at side. VA embroidery at wearer’s front left side. Retailing at $38.00 in late November in solids and printed color ways.

LALENA Top- Lime Light Print

MALUKU Bottom- Limelight Print

LALENA TRIANGLE BIKINI TOP features binding under bust. Adjustable spaghetti straps form V–shape at back. Hook and loop closure and removable soft cups. VA embroidery above wearer’s left bust. Retailing at $40.00 starting in late November.The MALUKU BOTTOM features a fixed waist bottom and VA embroidery at wearer’s front left side. Available in multiple color ways and prints at a retail price of $35.00 starting in late November.

ANCHORA – Coconut Shell

ANCHORA – Seagreen Print

ANCHORA: a reversible swimsuit top featuring slide triangles, multi–spaghetti straps that tie into a macrame twist knot, a back tie closure, and VA embroidery above wearer’s left bust. Both the Coconut Shell Print and Seagreen Print color ways will be available late November at a retail price of $46ANCHORA: a reversible swimsuit top featuring slide triangles, multi–spaghetti straps that tie into a macrame twist knot, a back tie closure, and VA embroidery above wearer’s left bust. Both the Coconut Shell Print and Seagreen Print color ways will be available late November at a retail price of $46

LALENA Top – Limelight Print

LALENA Top – Limelight

LALENA Top – Muddy Plum Print

LALENA TRIANGLE BIKINI TOP features binding under bust. Adjustable spaghetti straps form V–shape at back. Hook and loop closure and removable soft cups. VA embroidery above wearer’s left bust. Retailing at $40.00 starting in late November.LALENA TRIANGLE BIKINI TOP features binding under bust. Adjustable spaghetti straps form V–shape at back. Hook and loop closure and removable soft cups. VA embroidery above wearer’s left bust. Retailing at $40.00 starting in late November.LALENA TRIANGLE BIKINI TOP features binding under bust. Adjustable spaghetti straps form V–shape at back. Hook and loop closure and removable soft cups. VA embroidery above wearer’s left bust. Retailing at $40.00 starting in late November.
TOP: IOCHROMA

BOTTOM: KUPANG

IOCHROMA Top – Grenadine

KHAT Bottom – Grenadine

The IOCHROMA: triangle bikini top which features Macrame twisted detail at back that attaches with multi–spaghetti straps. Hook and loop closure at the back. Soft removable cups at inside. VA embroidery above wearer’s left bust. Will retail at $42.00 in multiple Grenadine, Black, and Seagreen Print color ways starting late November.KHAT BOTTOM features a fixed waist bottom and Macrame detailed strap at side. VA embroidery at wearer’s front left side. Retailing at $38.00 in late November in solids and printed color ways.

KUPANG Bottom – Limelight

KUPANG Bottom – Grenadine Print

KUPANG Bottom – Black

KUPANG features spaghetti side tie bottom. Coverage spectrum: “Dios.” VA embroidery at wearer’s front left.KUPANG features spaghetti side tie bottom. Coverage spectrum: “Dios.” VA embroidery at wearer’s front left.KUPANG features spaghetti side tie bottom. Coverage spectrum: “Dios.” VA embroidery at wearer’s front left.

MALUKU Bottom- Limelight Print

MALUKU Bottom – Grenadine

MALUKU Bottom – Grenadine Print

The MALUKU BOTTOM features a fixed waist bottom and VA embroidery at wearer’s front left side. Available in multiple color ways and prints at a retail price of $35.00 starting in late November.The MALUKU BOTTOM features a fixed waist bottom and VA embroidery at wearer’s front left side. Available in multiple color ways and prints at a retail price of $35.00 starting in late November.The MALUKU BOTTOM features a fixed waist bottom and VA embroidery at wearer’s front left side. Available in multiple color ways and prints at a retail price of $35.00 starting in late November.

KHAT Bottom: Black

KHAT Bottom: Seagreen Print

KHAT Bottom: Grenadine

KHAT BOTTOM features a fixed waist bottom and Macrame detailed strap at side. VA embroidery at wearer’s front left side. Retailing at $38.00 in late November in solids and printed color ways.KHAT BOTTOM features a fixed waist bottom and Macrame detailed strap at side. VA embroidery at wearer’s front left side. Retailing at $38.00 in late November in solids and printed color ways.KHAT BOTTOM features a fixed waist bottom and Macrame detailed strap at side. VA embroidery at wearer’s front left side. Retailing at $38.00 in late November in solids and printed color ways.

VERVET Bottom: Coconut Shell Print

VERVET Bottom: Seagreen Print

VERVET BOTTOM: reversible multi-spaghetti side tie bottom. Coverage spectrum: “Um.” VA embroidery at wearer’s front left side.VERVET BOTTOM: reversible multi-spaghetti side tie bottom. Coverage spectrum: “Um.” VA embroidery at wearer’s front left side.VERVET BOTTOM: reversible multi-spaghetti side tie bottom. Coverage spectrum: “Um.” VA embroidery at wearer’s front left side.
RVCA SWIM COVERAGE GUIDE
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