2 OCTOBER 2013
A NEW KIND OF EXTRAORDINARY
2nd October, London – Vertu, the market leader in luxury mobile communications, celebrated the highly anticipated launch of its latest handset, the new Constellation, in London last night. Friends of the brand gathered for the evening to discover the new device at the magnificent One Mayfair.
Guests were welcomed in to an extraordinary evening, in a fantasy landscape echoing the English countryside, the concept for which was taken from Vertu’s vibrant new advertising campaign shot by renowned photographer Kristian Schuller. Headlining the evening’s entertainment were Goldfrapp, who treated guests to a fabulous set, including tracks from their recently released album, Tales of Us. The glamorous evening event was attended by a whole host of international guests from across the worlds of art, fashion and design including Alison Goldfrapp, Dylan Jones, Caroline Rush, Tony Chambers, Emma McQuiston, Nicholas Coleridge and Melissa Odabash.
The evening was hosted by Vertu Chief Executive Officer, Massimiliano Pogliani, who commented:“We are delighted to showcase the new Constellation at this global launch in London, the first in a series of launch events that will take place around the world over the coming weeks. This is a period of positive transformation for the company. Vertu is on an incredible journey that sees us build on our heritage while fundamentally reshaping the brand for future growth.”
Vertu pioneered the luxury mobile phone category with the launch of the iconic ‘Signature’ phone in 2002. Since then it has dominated the category that it created, despite competition from many larger brands over the years. Each phone is handmade in a state-of-the-art facility in Hampshire, England, and on completion is signed by the craftsman that created it – an indication of the passion, pride and dedication that goes into each product. With the launch of Constellation, a modern smartphone that combines expertise in fine materials, craftsmanship, technology and services, Vertu is showcasing a contemporary form that has been designed and engineered to appeal equally to the male and female customer worldwide.